Communications Portfolio

Laurent
Sewell.

Press & Media Relations

Live Service Communications

Campaign Strategy

Content & Messaging

About This Work

Seven years supporting communications, campaigns, and messaging across digital platforms. This portfolio presents selected samples demonstrating how I approach press messaging, rollout planning, media outreach, and audience engagement — with a focus on live service and entertainment contexts.

Press Announcements

Media Outreach

Rollout planning

Audience Engagement

Competetive Research

Campaign Reporting

Selected Work

Campaign strategy · featured

Red Dead Online – Fire Horse
Communications Rollout Brief

Full internal-style communication plan for a Lunar New Year live service event,
covering audience targeting, channel strategy, media angles, and success metrics
across a multi-week rollout.

Campaign Strategy · Rollout Brief

Red Dead Online – Fire Horse Lunar New Year Event

Objective

Drive player re-engagement and seasonal visibility for Red Dead Online through a culturally inspired limited-time event that encourages returning players and boosts concurrent activity.

Target Audience

Existing Red Dead Online players, lapsed players from prior seasonal updates, Rockstar fans interested in limited-time rewards, and gaming press covering live service updates.

Key Messages

Red Dead Online continues to evolve with new seasonal content. Limited-time rewards create urgency and return motivation. The event blends global cultural celebration with frontier storytelling.

Communication Channels

Rockstar Newswire announcement · Press email to games media and live service reporters · Social rollout across Twitter/X, Instagram, YouTube · In-game login messaging · Mid-event reminder post

Media Angles

“Rockstar brings Lunar New Year to the frontier” · “Limited-time rewards revive Red Dead Online engagement” · “Rockstar continues live service support for RDO”

Success Metrics

Press pickup across gaming outlets · Social engagement on event posts · Player login increases during event window · Community participation in milestone challenges

Rollout Planning Media Strategy Live Service KPI Framework

press announcement

Fire horse Event – Press Release

Press-ready event announcement structured for gaming media that demonstrates clarity, tone control, and live service framing for a major title.

Press Announcement Sample

For Immediate Release

Red Dead Online Celebrates Lunar New Year with Limited-Time Fire Horse Event

New York, NY — February XX, 2026 — Rockstar Games today announced a limited-time Lunar New Year celebration in Red Dead Online, honoring the Year of the Fire Horse. Beginning February XX, players can participate in themed challenges, earn exclusive rewards, and experience event-specific bonuses across the frontier.

The Fire Horse Event introduces a new Legendary Horse Coat, themed camp décor, and curated bonus missions offering exclusive items and increased payouts across select Free Roam activities. Limited-time clothing accented in red and gold, along with a commemorative emote and weapon customization options, will be available throughout the event.

Rotating bonuses on Bounty Hunter missions, Trader deliveries, and select competitive modes will run during the event period. Community participation milestones will unlock additional rewards as collective thresholds are reached.

The Fire Horse Event runs through March XX on PlayStation, Xbox, and PC. For more details, visit the Rockstar Newswire and follow Rockstar Games on social channels for updates and assets.

About Rockstar Games

Rockstar Games is a developer and publisher of interactive entertainment with titles including the Grand Theft Auto series, the Red Dead series, and Max Payne. Headquartered in New York City, Rockstar Games operates studios worldwide and is a subsidiary of Take-Two Interactive Software, Inc.

Media Contact

Laurent Sewell
Communications Support
laurent.sewell@gmail.com

Press Writing Brand Voice Event Communication

Media Outreach

Fire Horse Event – Press Email

Media pitch demonstrating professional outreach tone, asset coordination, and concise event framing for games journalists and live service reporters.

Media Outreach Sample

Press Contact – Red Dead Online Fire Horse Event

Subject

Red Dead Online – Lunar New Year Fire Horse Event Details & Assets

Message

Hi [Name],

Rockstar Games is launching a limited-time Lunar New Year celebration in Red Dead Online, themed around the Year of the Fire Horse.

Running February XX through March XX, the event features a new Legendary Animal encounter, role-based bonus payouts, limited-time cosmetics, and community participation milestones that unlock additional rewards.

A full press kit, including screenshots, key art, and event details is available here: [Link].

Please let me know if you’re planning coverage or need additional materials.

Best,
Laurent Sewell
Communications Support

Media Relations Press Outreach Asset Coordination

Live Service · Patch Notes

Fire Horse Event – Update Notes

Structured update messaging sample demonstrating how to communicate rewards, timelines, and in-game changes clearly to an active player base.

Live Service · Patch Notes Sample

Red Dead Online – Fire Horse Event Update

The Lunar New Year celebration continues in Red Dead Online with new rewards, bonuses, and limited-time additions tied to the Fire Horse Event.

This week introduces additional themed clothing items available through the Wheeler, Rawson & Co. Catalogue, including a red-trimmed cavalry jacket and embroidered gloves inspired by traditional festival colors. Players logging in this week will also receive a gift bundle containing ammunition, provisions, and a limited-time emote.

Trader Sell Missions and Moonshiner Deliveries are paying out bonus RDO$ and XP through the event period, while Free Roam challenges tied to horseback travel and hunting will reward additional gold upon completion.

Community milestones remain active, and players collectively reaching challenge thresholds will unlock a bonus cosmetic reward before the event concludes. The Fire Horse Event runs through March XX. Players can visit the Newswire for full details and upcoming announcements.

Live Service Player Comms Clarity & Structure

Campaign Case Study

Non-Profit Fundraiser

Campaign breakdown showing how structured storytelling, transparent outcome reporting, and small-dollar urgency drove consistent weekly donations and ~$40K in support.

Campaign Case Study · Real Work

Palm Valley Animal Society – $5 Friday Campaign

Objective

Increase recurring small-dollar donations while strengthening emotional engagement with the organization’s rescue mission.

Strategy

The $5 Friday initiative highlighted one animal in urgent medical need each week. Campaign messaging focused on storytelling, urgency, and transparency around how donations would be used.

Execution

Weekly social posts featuring the animal’s story and medical need. Donation funnel through Cuddly.com platform. Clear messaging showing how small contributions collectively create impact. Follow-up posts showing the animal’s recovery and outcome.

Results

Generated consistent weekly donations supporting surgeries and care. Helped secure approximately $40K in in-kind and financial support. Strengthened audience trust through visible outcome storytelling. Increased engagement on follow-up content featuring recovered animals.

Key Takeaway

Structured storytelling combined with transparent follow-through significantly increased both donor participation and audience trust — a model directly applicable to community engagement and milestone-based campaign rollouts.

Storytelling Donor Engagement Results Reporting

Copy Editing & Editorial Governance

Brand Voice · Editorial Standards · Consistency

See Copy Editor Experience

Campaign Copy Review — Multi-channel

Proofreading · Digital Advertising · Brand Consistency

Coming Soon

Laurent Sewell — Communications Portfolio LAURENTSEWELL.COM

LaurentSewell.